About Website-17

Jewelry thatspeaks beforeyou do.

We make hip hop jewelry for people who want their pieces to mean something: chains you can wear every day, pendants that tell your story and ice that holds up to a closer look.

Man in a black tee wearing a heavy gold Cuban link chain
Gold Cuban link chain and bracelet with an iced dog tag pendant, square stud earrings and diamond signet rings

The collection

Bold chains. Real gold. Lab-grown ice.

Cuban links, iced dog tags, studs and signet rings: every piece in our line is built to be worn every day and passed down later. This is the look we started with, and it is still what we do best.

Shop the collection

What we stand for

Four things we never cut corners on

Real materials

Solid 10K, 14K and 18K gold or 925 sterling silver. No plated brass, ever.

Hand-set stones

Every stone is set by hand and checked under magnification before shipping.

Fair pricing

We sell direct, so you pay for the jewelry, not a showroom or a markup.

Lifetime care

Lost stones replaced and pieces repaired under our lifetime warranty.

How it’s made

From sketch to shine

  1. 01

    Design

    Every piece starts as a sketch and a 3D model so proportions and stone layout are right before metal is poured.

  2. 02

    Cast & polish

    We cast in solid gold or sterling silver, then file and polish every surface by hand.

  3. 03

    Set & inspect

    Stones are hand-set, tested and inspected one by one. Anything less than perfect goes back to the bench.

Free insured shipping On every US order
30-day returns Hassle-free, on in-stock pieces
Lifetime warranty On stones and settings
Certified stones Certificate with every piece

Ready to find your piece?

Shop ready-to-ship favorites or work with our designers on something one of one.