About Website-17
Jewelry thatspeaks beforeyou do.
We make hip hop jewelry for people who want their pieces to mean something: chains you can wear every day, pendants that tell your story and ice that holds up to a closer look.


The collection
Bold chains. Real gold. Lab-grown ice.
Cuban links, iced dog tags, studs and signet rings: every piece in our line is built to be worn every day and passed down later. This is the look we started with, and it is still what we do best.
Shop the collectionWhat we stand for
Four things we never cut corners on
Real materials
Solid 10K, 14K and 18K gold or 925 sterling silver. No plated brass, ever.
Hand-set stones
Every stone is set by hand and checked under magnification before shipping.
Fair pricing
We sell direct, so you pay for the jewelry, not a showroom or a markup.
Lifetime care
Lost stones replaced and pieces repaired under our lifetime warranty.
How it’s made
From sketch to shine
- 01
Design
Every piece starts as a sketch and a 3D model so proportions and stone layout are right before metal is poured.
- 02
Cast & polish
We cast in solid gold or sterling silver, then file and polish every surface by hand.
- 03
Set & inspect
Stones are hand-set, tested and inspected one by one. Anything less than perfect goes back to the bench.
Ready to find your piece?
Shop ready-to-ship favorites or work with our designers on something one of one.